How to name an entity

Good FRIDAY morning!! TGIF!!

I received an email from a reader asking,

Have you ever considered writing posts about other times we want to use a name that is dear to our Catholic faith … like naming a home, property, farm, homeschool, boat, etc.”

Such a fun question! I actually have had the privilege of working on names for businesses, projects, and ministries — they’ve all been private consultations except that I was able to share the results of this one:

One my dearest friends, who was one of my two original readers (the other being my mom) and has been so supportive and encouraging and helpful to me since I started the blog, referred a friend of hers to me when the friend was trying to come up with a name for a ministry she was starting. It was such fun to work on a project like this! And I was pretty pleased with the ideas I came up with, and she seemed to be too — I just recently read about her new ministry, sporting one of the names I’d suggested, and I’m really delighted to direct you all to her in case you have what she’s looking for. Check it out: The Madonna and Child Project by Alexandra Sullivan Photography (and be sure to check out her work, she’s so talented!).”

When I’m working on a project like this, I like to try to incorporate the family’s patron saint(s), or saints connected to the industry or topic — sometimes this might mean using the saint’s actual name (like “St. Joseph’s Carpentry Business”) or symbols associated with that saint (like “The Lily and the Square Carpentry Business”), that kind of thing. (CatholicSaints.info often has the symbols of the saints included in each saint’s entry, for example. Or you can google it, of course.) Sometimes an explicitly faithy or saintly name isn’t quite appropriate, as with a business that operates mostly in the secular world, which is when I love to “bury” the connection in a more creative name (like the “Lily and Square” idea above). I always remind such entities that they need to search online to be sure there aren’t other businesses with the same name that might cause a legal problem — if you were to hire an advertising/marketing agency or branding firm to come up with name ideas, they’ll include that as part of their service, but I don’t have the time or resources to do that and I wouldn’t want anyone to get in trouble because of me!

For private naming (like homes, homeschools, etc.), you can go as crazy faith-wise as you want! I love to look to Sisters for inspiration, so many of their names are so perfectly suited to something like this! You can have a whole string of things you have a special devotion to! Like, Our Lady of the Holy Family and the Precious Blood, that kind of thing. Or something lighter and fun, like Our Lady of Small Children and Dirty Dishes! Haha! For Marian ideas, the Litany of Loreto is a good one to look through (in both English and Latin — English names are great and totally fine; Latin names up the Catholic ante). You can search for topics on CatholicSaints.info too (like “patron of artists” or just “artists”) for saint ideas, or just google the same.

I know several of our readers have named homesteads and homeschools, so I’d love to hear how they chose their names! And any other advice any of you have! Have a great weekend!


My book, Catholic Baby Names for Girls and Boys: Over 250 Ways to Honor Our Lady (Marian Press, 2018), is available to order from ShopMercy.org and Amazon — perfect for expectant parents, name enthusiasts, and lovers of Our Lady!

FUS Households

Not only do I love baby names, but I love names for groups, organizations, businesses, and products as well. I know I’ve mentioned before, but when I worked in advertising we got to spend some time brainstorming name ideas for a couple of new products and services, and I loved doing it! More recently, I’ve also been able to help name a new business, as well as this project focused on women as mothers (whether they’ve given birth or not).

Anyway, I’ve always loved reading the shoutouts from alumni to others in their households in the Franciscan University of Steubenville alumni mags — the households always have the most incredible names! I discovered recently that they’re all listed online, and I had so much fun looking through them all. The women’s households are here, and the men’s are here. Such gorgeous, significant names!

If any of you went to FUS and have any insight as to how the household names are chosen, I’d love to hear about the process!

Company name consultation

Whoever found the blog today using the search term “catholic suggestions for company names” — if you’re still reading, email me! (sanctanomina (at) gmail (dot) com) I did a consultation a few months ago for a Catholic non-profit looking for a name, it was a lot of fun! I’d love to work on another one, if you’re interested!